Theodor Adorno's and Max Horkheimer’s essay “The Culture Industry: Enlightenment as Mass Deception” is about the standardized culture industry that we live in. "It has made the technology of the culture industry no more than the achievement of standardization and mass production, sacrificing whatever involved a distinction between the logic of work and that of the social system" (1) I agree on the most part that a lot of what we receive from the media is fed to us in a way where it is almost impossible to not conform. From blogs, forums to Facebook, Youtube, Myspace, etc, are all a part of a standardized culture industry. As much as we tell ourselves that we are expressing individuality or voicing our opinions through these forms of new media, we are actually fooling ourselves. We must remember that websites such as the ones mentioned are created for the users to follow their format. For the most part we are still restricted to fully express ourselves as individuals.

Our culture industry is far from being diversified when every new media is becoming more and more available for consumers. The use of the two way forms of communication is only an extension of our culture industry. I must admit that when blogs, forums, online dialogues, etc first came out and were less popular, we were able to see the presence of some sort of diversification but as it got more popular over the years where almost every individual has access to their own blog, forums or online dialogues, it has created a distinction between what is standardized and diversified. The aggregation of content serves us as media consumers by providing us with the collected data of our preferred websites based on our interest as we browse the web. Usually, popular websites are used as the tool for such content aggregation. For example, there are lots of advertisements on websites such as Facebook, Myspace, Yahoo etc based on our preferences. Overall, the message we receive from the different types of media still remains the same.